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EXCLUSIVE | 'Cricket, outside the NFL, is the largest media property in the world'

Source Times of India 印度时报4h ago
Summary

With broadcast-rights growth showing signs of slowing, the IPL must find new ways to expand its commercial appeal, says Tony Simpson of global management consu…

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Desk
World
Region
India
Language
English
Item ID
world-3000d9b3

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EXCLUSIVE | 'Cricket, outside the NFL, is the largest media property in the world' · Meridian Globe