From beautifully tailored African-print dresses and stylish Fugu to colourful waist beads, bracelets and fashion accessories, Ghanaian creativity is taking centre stage at the Ecobank JoyBusiness SME Fair 2026, offering fashion enthusiasts an exciting opportunity to celebrate African identity in style.
At Ghud Park, Accra Mall, the fashion exhibition has become a colourful showcase of traditional craftsmanship, contemporary designs and locally made fashion pieces, with vendors presenting collections that combine Ghana’s rich cultural heritage with modern trends.
For shoppers looking to make a fashion statement, refresh their wardrobes or add distinctive African accessories to their collections, the exhibition offers plenty of reasons to visit.
The displays feature elegant dresses, fashionable men’s clothing, African-inspired outfits, bags, hats, footwear and accessories, alongside traditional pieces that reflect the beauty and versatility of Ghanaian fashion.
Among the participating fashion businesses are Haute Xklusive, La Robe Classique, Asangenta, Utonez Clothier, Kofikyere Klothing, Regy Couture Ltd, Kims Foods and Clothings, and JAT Couture.
Their collections offer shoppers different styles to explore, from fashionable everyday outfits to elegant designs suitable for special occasions.
Asangenta is particularly adding to the variety with its dresses, bags and hats, while Shoes TE3 is showcasing footwear for different sizes, giving patrons an opportunity to complete their looks.
Kinky Love Crochet is also exhibiting hair products and wigs, complementing the wider fashion and beauty experience.
But the attraction goes beyond clothing. African accessories and traditional adornments are also commanding attention.
One of the interesting displays is that of Hetty’s Beads, whose Chief Executive Officer, Henrietta Fosuah, is introducing patrons to customised waist beads that combine beauty, culture and personal expression.
The collection features designs with intriguing Ghanaian names, including Odo Toffee, Sikapa, Agudie, Sikakokoo, Ahwene Pa Nkasa, Gyeawariye and Odo Pa Nsa.
Beyond their decorative appeal, Ms Fosuah says the beads can communicate romantic messages, with customers able to customise them using their partners’ names or expressions such as “I love you, baby”.
Some designs also incorporate different colours and strands to convey particular meanings, while the collection includes glow-in-the-dark waist beads known as moonlight beads.
The black-and-gold Sikakokoo design is another standout, with its gold detailing adding an elegant touch.
The business is also offering discounts during the exhibition, making it an attractive stop for shoppers interested in personalised accessories.
For those who appreciate African fashion, the opportunity to explore these accessories alongside colourful clothing and traditional-inspired designs makes the fair particularly exciting.
The exhibition also features Advantage GH Premium Apparel, showcasing printing services, while Worafam Group of Companies is presenting safety wear.
Together, the participating businesses demonstrate the breadth of Ghana’s fashion and apparel industry, from clothing and footwear to accessories, customised products and specialist wear.
For patrons preparing for weddings, traditional ceremonies, parties, Christmas celebrations or simply looking to add more African-inspired pieces to their wardrobes, there is plenty to explore.
The Ecobank JoyBusiness SME Fair 2026, organised by the Multimedia Group in partnership with Ecobank and powered by JoyPrime, brings together more than 80 businesses to showcase Ghanaian products, encourage local patronage and create opportunities for entrepreneurs.
Make your way to Accra Mall, explore the colourful displays, meet the vendors and take advantage of the available offers.
From African prints and traditional Fugu to beautiful waist beads, bracelets, rings, bags, hats and other fashion accessories, come and celebrate Ghanaian fashion with pride.