Apprey and Kasoa-based baker Gifty Antwi emerged as the grand prize winners, securing an all-expenses-paid family vacation to the tropical island of São Tomé, plus a £300 spending stipend each. An emotional Apprey told reporters following the ceremony that she could not express her family’s joy at being selected out of more than 400,000 entries.
The nationwide campaign, which ran from May to July 2026, generated a record-breaking volume of engagement across the country. Supervised by the National Lottery Authority through weekly mini-draws, the initiative rewarded over 39,000 consumers with various prizes ahead of Friday’s climax.
The colourful finale, hosted by popular media personality Naa Ashorkor Mensah-Doku, celebrated mothers who form the bedrock of Ghanaian households. Beyond the grand island getaway, high-performing participants walked away with substantial packages, including five bicycles, five Lenovo educational tablets, and cash prizes reaching up to GH¢5,000.
Underscoring NIDO’s focus on supporting future leaders, participant Bridget Hewton was awarded a headline GH¢25,000 Educational Scholarship.
Addressing attendees, Kwabena Asiedu Adarkwa, Category Manager for Nutrition and Dairy at Nestlé Ghana Limited, emphasised that receiving over 400,000 entries demonstrates how extraordinarily deep the bond between NIDO and Ghanaian families runs. Myron Otoo, Category Manager for Beverages and Dairy, echoed these sentiments, describing the initiative as a fitting tribute to mothers who dedicate their lives to nurturing the next generation.
Reinforcing the brand’s mission, Jacqueline Baffuor Gyawu, Category Development Manager for NIDO Ghana, stated that the promotion goes beyond typical marketing to build genuine human connections with local communities. The ceremony concluded on a high note with joyful testimonies from beneficiaries, highlighting the direct impact of the initiative on everyday Ghanaian homes.