Nothing is more frustrating than buying a new pair of headphones or an OLED TV, only to find out you could have gotten it cheaper somewhere else a few days or weeks later. That’s why, to keep customers happy and prevent them from shopping elsewhere, some retailers offer price-matching policies that promise to match a lower price found elsewhere. That kind of information comes in handy year-round, but it’s especially helpful during the weeks of deals leading up to Black Friday and Cyber Monday.
Below are the price-matching policies for several major retailers. A few things to note: First, each retailer has its own set of rules and restrictions. We’ve summarized some of them here, but we recommend visiting the provided links and reading the policies carefully. Second, most retailers that serve as marketplaces for other sellers, including wholesale retailers like Costco, don’t offer protections, and many traditional stores won’t match their prices.
Lastly, there are always exceptions to the rules. If you’re looking for a deal on a product and you know it’s available for a lower price elsewhere (or it was previously offered at the same retailer), it never hurts to call or chat with a customer service rep and ask if they’ll match the price. You have nothing to lose but time, and there’s always a chance they may find a loophole or make a special exception.
Amazon
Amazon doesn’t offer price matching. Full stop. You can contact customer support, but even if you’re an Amazon Prime customer, they likely won’t help. That said, the online retailer does offer a liberal return policy, meaning you can often return an item you purchased from Amazon if it’s available for less elsewhere (or at Amazon). Then, you can just repurchase the product wherever it’s cheapest.
Target
Target used to let shoppers price match identical items sold by select retailers, including Amazon, but no longer does so. Under its current policy, shoppers can only request a price adjustment if they find an identical qualifying item for less than they paid on Target.com, at their local Target store, or through an eligible Target Circle deal. Target will also price match Target Plus Partner (the retailer’s name for third-party sellers) items if the same Target Plus Partner on Target.com has it for less, or with a Target Circle deal. Price matches can be requested at the time of purchase or within 14 days after purchase.
For the 2026 holiday season, Target has extended the aforementioned price-match window. If you purchase an eligible item between November 1st and December 24th, you can request a price adjustment if its price drops at Target during that period. The extended policy also applies to eligible Target Plus Partner purchases.
To request a price match, you’ll need to show the online price or digital version of the ad and provide your original receipt or packing slip; screenshots and photos aren’t accepted. Alternatively, you can call for online purchases at 1-800-591-3869 or chat online via contactus.target.com.
However, note that Target’s policy excludes in-store price matches from other Target stores. It also can’t be combined with Target Circle Bonuses, Target coupons, Registry coupons, or gift card promotions, and doesn’t apply to clearance, closeout, liquidation, damaged, used, open-box, refurbished, pre-owned, or rent-to-own items. In addition, Target won’t match prices between items sold directly by Target and those sold by third-party Target Plus Partner sellers.
Best Buy
Best Buy’s Price Match Guarantee states that a product could be eligible for a price reduction if it’s new, identical to the competitor’s product, immediately available at a qualifying competitor’s store or on its site, and not shown on Best Buy’s exclusion list — that includes “items for sale the Thursday before Thanksgiving Day through the Monday after Thanksgiving.” Items must have the identical model number and color. However, Best Buy only matches prices that are available to all customers and does not match membership-exclusive, loyalty-program, or paid-member discounts; thus, it excludes events like Amazon Prime Day.
To get the difference for online purchases, you have to contact Best Buy via its on-site chat and provide the ad or website with the lower price. Alternatively, you can call 1-888-237-8289 or visit any Best Buy or Pacific Sales store. Approved retailers include Amazon, B&H Photo, Apple, Costco, Sam’s Club, Target, and Walmart. Items must be sold directly through the store, too, not a third-party seller.
Best Buy will also, upon request, match an in-store or online price that was lowered during the return and exchange period, which typically lasts up to 15 days. Keep in mind that the return window on most products is 60 days for both Best Buy Plus and My Best Buy Total members. For the holiday season, however, most eligible products purchased between October 30th and December 31st can be price matched through January 15th, 2027, if Best Buy lowers its own price. This policy doesn’t apply to competitors’ prices or certain products excluded from the holiday return period, including items that require a third-party contract, like smartphones.
Walmart
As of now, Walmart doesn’t price-match competitors, though Walmart stores will match prices on identical items sold at Walmart.com provided they’re in stock online.
However, the policy doesn’t apply to residents of Alaska, Hawaii, or Puerto Rico. Additionally, it doesn’t apply to special event prices, like those seen during Black Friday. Walmart also doesn’t retroactively price-match items purchased on Walmart.com that drop in price after the time of purchase. The retailer doesn’t price-match items purchased from Walmart Marketplace retailers or third-party sellers, either, and Walmart says the store manager on duty makes the final decision when you request a price match.
Apple
Apple doesn’t officially advertise a price-matching policy on its website. That said, if Apple reduces the price of an Apple-branded product within 14 days of when you receive it, you can visit an Apple Store or contact Apple Support at 1-800-MY-APPLE within 14 days of the price change to request a refund or credit for the difference. However, this doesn’t apply to special promotional pricing, such as Black Friday or Cyber Monday deals.
B&H Photo
B&H says it may honor a current lower price or match a competitor’s price, but only on a case-by-case basis. You must contact its customer service team via on-site chat, email, or by calling 1-800-606-6969 / 1-212-444-6615. Then, if approved, B&H Photo will price match one identical item per customer.
Costco
Costco does not price-match competitors. However, according to its website, it will issue a credit for the difference between the price a member paid and the promotional price if the item drops in price within 30 days of purchase. For promotions with specific sale dates, such as holiday savings events, requests must be submitted while the promotion is active and within 30 days of purchase. If you bought the product at a Costco warehouse location, visit the membership counter at the store where you made the purchase. Costco doesn’t price-match items purchased at Costco warehouses with items purchased on Costco.com.
Dell
Dell will price-match identical products from Dell, Amazon, Best Buy, Walmart, Target, HP, Apple, Lenovo, and several other retailers. Dell will not match prices available at Costco or Sam’s Club. You can call 1-877-275-3355 or chat online to run a price check, but you’ll need to provide a link to the competitor’s product. Dell outlines the specs you’ll need to compare to determine whether an item is eligible for a price match before you contact them, and before you make a purchase.
Normally, you can request a price adjustment within 30 days of purchase. For the holidays, Dell has extended that window for eligible PCs, monitors, and accessories purchased on Dell.com between November 1st and December 29th. You can request a price adjustment through January 15th, 2027, or within 30 days of the invoice date, whichever is later.
eBay
eBay doesn’t offer price matching on purchases made during the week of Thanksgiving through Cyber Monday, but it does provide a generous price guarantee on select items outside that window. If you buy an item marked with the “Best Price Guarantee” badge — or one featured in eBay Deals — and find a lower price from an approved competitor within 48 hours, eBay will give you 110 percent of the price difference in the form of a coupon. That means you’ll receive a coupon worth the full difference plus an extra 10 percent, which you can use toward your next eBay purchase. Approved competitors include Amazon, Best Buy, Target, and Walmart.
The products must be new, unopened, and identical to the competitor’s item. You must contact eBay Customer Service, and if they verify your claims are legitimate, you’ll receive a coupon that’s good toward your next eBay purchase. However, you can only price-match one item per day.
GameStop
GameStop claims its website will automatically match competitor pricing to offer shoppers the best available price. However, according to its official policy, the retailer doesn’t offer additional price matching beyond the prices already displayed on its website.
If you make a request within the standard window or the holiday return period, Google will match online pricing from select retailers — specifically Amazon, Best Buy, Walmart, B&H Photo, Signifi, and Target. It doesn’t, however, match preorder pricing from other retailers or carrier deals. The product must also be in stock and identical, right down to the color and configuration. You also need to provide a public link to the promo page or product listing to verify the lower price, and the item must be in stock. Items sold by third-party sellers are ineligible for a price match.
Amazon Prime deals are eligible for price matching, but other members-only discounts aren’t. Other exclusions apply, too, including wholesale and educational pricing; mail-in offers and coupons; product bundles; clearance, open-box, refurbished, and pre-owned items; and products sold by third-party sellers on a competitor’s website. Google will only provide a price match on smartphones and other products with data plans if they’re unlocked devices.
You may also receive the difference if the product you purchased from the Google Store drops in price within the standard or holiday return period, though you’ll need to contact Google directly to get the price match or correction.
The Home Depot
The Home Depot will match the price of identical, in-stock products from other retailers, except for membership-based wholesalers. The retailer must be able to ship the item to your location, so prices from regional retailers are ineligible. The price-match policy does not apply to special events like Black Friday, clearance prices, used and refurbished items, or rebate offers. You may request a price match within 30 days of your purchase.
You must bring the ad or listing to the register in-store. (You can also request price matches for online purchases that are shipped to the customer.) For online orders, you’ll need to provide the exact SKU for the item on both the competitor’s and The Home Depot’s sites. To request a price match by phone, you can call 1-800-430-3376. Additionally, The Home Depot will honor requests only from the original buyer.
HP
According to HP’s website, the company will match the current pre-tax price for new comparable PCs and identical HP printer, display, and accessory model numbers from nationally recognized online retailers, such as Dell, Lenovo, Amazon, Staples, Newegg, and Best Buy. Item specs must be identical to get a price match, but the product model number does not need to be exact.