Federal Minister for Board of Investment Qaiser Ahmed Sheikh held meetings on the sidelines of the 30th World Investment Conference (WIC) in Geneva, Switzerland, aimed at strengthening Pakistan's engagement with international investment institutions and exploring new avenues for investment and business cooperation, during which The Business Year Chief Executive Carlos Martínez expressed interest in exploring business and investment opportunities in Pakistan, according to a statement issued on Thursday. The discussion with Martínez focused on Pakistan's investment potential and opportunities for enhanced international business engagement. The minister welcomed the interest and highlighted Pakistan's strategic location, investor-friendly policy framework and emerging opportunities across key sectors of the economy, emphasising the importance of strengthening international business linkages and facilitating potential investors interested in exploring the Pakistani market. In a separate meeting, Sheikh met James X Zhan, chairman of the executive board of the WIC at the World Association of Investment Promotion Agencies, with discussions focused on international investment cooperation and Pakistan's efforts to promote its investment potential at global platforms. Zhan appreciated the minister's active participation and role at the conference, acknowledging his contribution to promoting investment dialogue and highlighting opportunities for international investors. The minister also attended the General Assembly session of the WIC, which brought together representatives of investment promotion agencies, government officials and international stakeholders, and provided a platform for deliberations on global investment trends, institutional cooperation and strategies to promote sustainable investment. On the occasion, he reiterated Pakistan's commitment to strengthening engagement with international investment promotion agencies, facilitating foreign investors and promoting mutually beneficial partnerships, and highlighted investment opportunities in information technology, agriculture, minerals, energy, infrastructure, manufacturing and logistics. These engagements reflected Pakistan's continued efforts to strengthen international partnerships, enhance investor confidence and position the country as an attractive destination for sustainable investment.